Analysis of the influence the role of the university ranking positions on the motivation of prospective students choosing a place of study: applied aspect

SOCIOLOGY

Authors

  • Irina N. Efimova Lobachevsky State University of Nizhni Novgorod; 23, Gagarin av., Nizhni Novgorod, 603950, Russia
  • Artyom V. Makoveichuk Lobachevsky State University of Nizhni Novgorod; 23, Gagarin av., Nizhni Novgorod, 603950, Russia

Keywords:

educational need, motivation, brand and reputation of the university, ranking position, psychology of choice, the international advertising and recruiting

Abstract

The article describes in general Russian and foreign universities as subjects of the new trends of global competition and the integration into the world educational space, attempts to analyze the influence of the role of universities ranking positions and image parameters on the psychological aspects of the motivation prospective students choosing a place of studying, as well as guidelines for the development of higher education in modern Russia in this context. It is analyzed recent trends in world practice ranking of higher education institutions, the variability in the concepts and approaches to the interpretation of the goals and objectives of the process. An empirical basis of the article is the results of the survey were conducted in University of Nizhni Novgorod during admission campaign 2012.

Author Biographies

Irina N. Efimova, Lobachevsky State University of Nizhni Novgorod; 23, Gagarin av., Nizhni Novgorod, 603950, Russia

Ph.D. in Sociology, Head of the Public Relations Department

Artyom V. Makoveichuk , Lobachevsky State University of Nizhni Novgorod; 23, Gagarin av., Nizhni Novgorod, 603950, Russia

Graduate student, public relations specialist

References

Гуськова Н.Д., Неретина Е.А., Маколов В.И. Анализ конкурентных позиций национального исследовательского университета // Университетское управление: практика и анализ. 2011. № 1. С. 6–11.

Гуськова Н.Д., Краковская И.Н. Инвестиции в человеческий капитал вуза: организационный аспект // Проблемы теории и практики управления. 2010. № 5. С. 53–58.

Ефимова И.Н. Социологический анализ рынка образовательных услуг с целью выявления мотивации абитуриентов 2011 года при выборе вуза // Вестник Нижегородского университета им. Н.И. Лобачевского. 2012. № 4(1). С. 19–23.

Published

2014-03-30

Issue

Вестник 2014 Выпуск 1 (17)

Section

Статьи

License

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