THE CONCEPT ‘LABEL’ IN THE STRUCTURE OF THE CONCEPTOSPHERE ‘FASHION’ OF THE POPULAR 20th CENTURY LITERATURE
DOI:
https://doi.org/10.17072/2073-6681-2019-3-80-85Keywords:
label, fashion, concept, popular literature, culture, conceptual sphere, core, periphery.Abstract
This article explores the concept label considered within the framework of the conceptual sphere Fashion in national popular literature of the 20th century. The problem of labeling reality is particularly relevant in our days since all of us live under some label. Despite the modern nature of the problem, the concept label was mentioned even in the novels of pre-revolutionary authors (L. Veselitskaya, L. Charskaya). The study refers to the Soviet epoch, which is certainly not due to the abundance of brands or their priority for the Soviet people. The Soviet period is of interest since it is an intermediate link between partial (pre-revolutionary period) and total (modern period) labeling of all life spheres. Therefore, among others the study includes works of Soviet authors (V. Tokareva, L. Chukovskaya, etc.). Works of modern novelists (A. Berseneva, I. Stogov, E. Vil’mont, T. Vedenskaya), being the reflection of people’s minds, provide good material to research culturally relevant concepts such as label, fashion, etc. Modern novels are full of famous brand labels, which once again proves the importance of the concept under consideration not only in the conceptual sphere of fashion, but also in linguoculture as a whole. The conceptual analysis through verbalization allowed us not only to discover that the contextual field of the concept is presented by the lexemes reflecting such expensive fashion trademarks as ‘Jan Sport’, ‘Delsey’, ‘Armani’, ‘Boss’, ‘Donna Karan’, ‘Rifle’, ‘Dr. Martens’, but also to determine its value markers (distribution sphere, material marker, social significance) by contextual and describing methods. The statistics analysis, providing information in numbers, proved cultural relevance of the concept in the national linguistic culture.References
Берсенева А. Полет над разлукой: Роман. М.: Эксмо, 2010. 448 с.
Берсенева А. Стильная жизнь: Роман. М.: Эксмо, 2010. 480 с.
Берсенева А. Нью-Йорк – Москва – Любовь: Роман. М.: Эксмо, 2012. 416 с.
Веденская Т. Траектория птицы счастья: Сентиментальный роман. М.: Эксмо, 2008. 320 с.
Вильмонт Е. Н. Нашла себе блондина! М.: АСТ, Астрель, 2004. 269 с.
Вильмонт Е. Н. Бред сивого кобеля. М.: Олимп: Астрель: АСТ, 2005. 252 с.
Гинзбург Е. Крутой маршрут. М.: Сов. писатель, 1990. 608 с.
Гофман А. Б. Мода и люди: Новая теория моды и модного поведения. М.: Наука, 1994. 160 с.
Караулов Ю. Н. Русский язык и языковая личность. Изд. 7-е. М.: ЛКИ, 2010. 264 с.
Лотман Ю. М. Массовая литература как историко-культурная проблема // Избранные статьи: в 3 т. Таллинн: Александра, 1993. Т. 3. С. 380–389.
Маслова В. А. Когнитивная лингвистика: учеб. пособие. Минск: ТетраСистемс, 2004. 256 с.
Микулич (Веселитская Л.) Мимочка: 1. Ми-мочка-невеста. 2. Мимочка на водах. СПб.: Тип. М. Меркушева, 1892. 160 с.
Панова В. Ф. Времена года. Сентиментальный роман. Который час: роман-сказка. М.: Худож. лит., 1987. Т. 2. 608 с.
Постовалова В. И. Картина мира в жизнедеятельности человека // Роль человеческого фактора в языке: Язык и картина мира / под ред. Б. А. Серебренникова. М.: Наука, 1988. С. 8–69.
Стогов И. Таблоид. Учебник желтой журналистики. СПб.: Амфора, 2005. 304 с.
Стогов И. Мачо не плачут. Серия: Проект Ильи Стогова. СПб.: Амфора, 2006. 400 с.
Токарев Г. В. Концепт как объект лингвокультурологии (На материале репрезентаций концепта «труд» в русском языке). Волгоград: Перемена, 2003. 233 с.
Токарева В. С. Маша и Феликс: повести и рассказы. М.: АСТ, 2003. 380 с.
Чарская Л. Первый день (Быль). М.: Книга по Требованию, 2011. 26 с.
Чарская Л. Вакханка. М.: Книга по Требованию, 2011. 66 с.
Чарская Л. Семья Лоранских. Не в деньгах счастье. М.: Книга по Требованию, 2011. 72 с.
Чуковская Л. К. Софья Петровна; Спуск под воду: повести. СПб.: Азбука-классика, 2009. 251 с.
References
Berseneva A. Polet nad razlukoy: Roman [Flight over separation: Novel]. Moscow, Eksmo Publ., 2010. 448 p. (In Russ.)
Berseneva A. Stil’naya zhizn’: Roman [The stylish life: Novel]. Moscow, Eksmo Publ., 2010. 480 p. (In Russ.)
Berseneva A. N’yu-York – Moskva – Lyubov’: Roman [New York – Moscow – Love: Novel]. Moscow, Eksmo Publ., 2012. 416 p. (In Russ.)
Vedenskaya T. Traektoriya ptitsy shchast’ya: Sentimental’nyy roman [The trajectory of a bluebird of happiness: Sentimental novel]. Moscow, Eksmo Publ., 2008. 320 p. (In Russ.)
Vilmont E. N. Nashla sebe blondina [I found a blond for myself]. Moscow, AST, Astrel Publ., 2004. 269 p. (In Russ.)
Vilmont E. N. Bred sivogo kobelya [A load of dogfeathers]. Moscow, Olimp: Astrel: AST Publ., 2005. 252 p. (In Russ.)
Ginzburg E. Krutoy marshrut [Journey into the Whirlwind]. Moscow, Sovetskiy pisatel’ Publ., 1990. 608 p. (In Russ.)
Gofman A. B. Moda i lyudi: Novaya teoriya mody i modnogo povedeniya [Fashion and people: New theory of fashion and fashionable behavior]. Moscow, Nauka Publ., 1994. 160 p. (In Russ.)
Karaulov Yu. N. Russkiy yazyk i yazykovaya lichnost’ [Russian language and language personality]. 7th edition. Moscow, LKI Publ., 2010. 264 p. (In Russ.)
Lotman Yu. M. Massovaya literatura kak istoriko-kul’turnaya problema [Popular literature as a historical and cultural problem]. Izbrannye stat’i: v 3 t. [Selected articles: in 3 vols.]. Tallin, Aleksandra Publ., 1993, vol. 3, pp. 380–389. (In Russ.)
Maslova V. A. Kognitivnaya lingvistika:
Uchebnoe posobie [Cognitive linguistics: Text-book]. Minsk, TetraSistems Publ., 2004. 256 p. (In Russ.)
Mikulich (Veselitskaya L.) Mimochka: 1. Mimochka-nevesta. 2. Mimochka na vodakh [Mimochka: 1. Mimochka-bride. 2. Mimochka on waters]. St. Petersburg, Publishing House of M. Merkushev, 1892. 160 p. (In Russ.)
Panova V. F. Vremena goda. Sentimental’nyy roman. Kotoryy chas: roman-skazka [Seasons. Sentimental novel. What time is it: fairy tale novel]. Moscow, Khudozhestvennaya literatura Publ., 1987, vol. 2. 608 p. (In Russ.)
Postovalova V. I. Kartina mira v zhiznedeyatel’nosti cheloveka [The picture of the world and human activity]. Rol’ chelovecheskogo faktora v yazyke: Yazyk i kartina mira [The role of a human factor in language: Language and picture of the world]. Ed. by B. A. Serebrennikov. Moscow, Nauka Publ., 1988, pp. 8–69. (In Russ.)
Stogov I. Tabloid. Uchebnik zheltoy zhurnalistiki [Tabloid. The textbook of yellow journalism]. St. Petersburg, Amfora Publ., 2005. 304 p. (In Russ.)
Stogov I. Macho ne plachut. Seriya: Proekt Il’i Stogova [Machos don’t cry. Series: Ilya Stogov’s project]. St. Petersburg, Amfora Publ., 2006. 400 p. (In Russ.)
Tokarev G. V. Kontsept kak ob’ekt lingvokul’turologii (Na materiale reprezentatsii kontsepta ‘trud’ v russkom yazyke): Monografiya [Concept as an object of linguocultural science (based on the material of representations of the concept ‘labor’ In Russian): Monograph]. Volgograd, Peremena Publ., 2003. 233 p. (In Russ.)
Tokareva V. S. Masha i Feliks: povesti i rasskazy [Masha and Felix: stories and novels]. Moscow, AST Publ., 2003. 380 p. (In Russ.)
Charskaya L. Pervyy den’ (Byl’) [The first day (True story)]. Moscow, Kniga po Trebovaniyu Publ., 2011. 26 p. (In Russ.)
Charskaya L. Vakhanka [Bacchante]. Moscow, Kniga po Trebovaniyu Publ., 2011. 66 p. (In Russ.)
Charskaya L. Sem’ya Loranskih. Ne v den’gakh schast’e [The Loransky family. Money is not happiness]. Moscow, Kniga po Trebovaniyu Publ., 2011. 72 p. (In Russ.)
Chukovskaya L. K. Sof’ya Petrovna [Sofya Petrovna]. Moscow, Azbuka-klassika Publ., 2009, pp. 5–108. (In Russ.)
