Media philosophy facing the challenge of reality: the limits of construction and the resistance of the social

Abstract

Media philosophy is a new, actively developing area of philosophical knowledge, focused on the study of media as intermediaries in the perception and construction of reality. Modern media practices go beyond the traditional understanding of the media, turning into independent technological subjects that shape cultural and social processes. Media philosophy is based on the ideas of M. McLuhan, J. Baudrillard, W. Benjamin and other thinkers, rethought in the context of the digital age. Particular attention is paid to the analysis of media as physical and symbolic carriers of communication, their role in shaping worldview and collective memory. In Russian media philosophy, there is a desire to integrate Western approaches and adapt them to national realities, which contributes to the formation of a unique philosophical discourse. The study of media events, media brands and the phenomenon of hyperreality reveals the mechanisms of media influence on public consciousness and human identity, emphasizing their autonomy and ability to self-reproduction. Media philosophy opens new horizons for philosophical reflection, linking technology, culture and anthropology into a single conceptual system.