“ANOTHER” POST-CAPITALISM. THE REVOLUTION OF PERSONALITY AND THE NEW AN-TAGONISTIC SOCIOECONOMIC FORMATION
Keywords:
post-capitalism, capitalism, communism, social revolution, socioeconomic formation, personality, the personaliat, the impersonaliat, unconditional incomeAbstract
The article considers the transition to a post-capitalist society as a social revolution of personality. The author proves that such a revolution has been taking place for a relatively long time: as a process of the gradual rise of the personaliat – a stratum of popular creative persons (“people with personality”). Simultaneously, it is argued that in the emerging social relations, within which the personaliat dominates, there are all the signs of an antagonistic socioeconomic formation: social production is concentrated on the creation of competitive and excluded goods (personality production); limited resources are involved in the production of the most demanded goods (attention); access to a key limited resource provides significant advantages that contribute to the formation of a ruling class (the personaliat); the “higher” strata exploit the “lower” (“appropriation” and “theft” of personality); the interests of the ruling class are at odds with the interests of the exploited classes. Finally, it is shown that any antagonistic socioeconomic formation is characterized by a multitude of institutional incarnations, and therefore the domination of the personaliat can be challenged by representatives of the impersonaliat who question the normative value of the category of “personality”. DOI: 10.17072/2218-1067-2021-2-27-36References
Бикбов, А. (2016) Грамматика порядка. Историческая социология понятий, которые меняют нашу реальность. Москва: Издательский дом Высшей школы экономики. [Bikbov, A. (2016) Grammar of Order: A Historical Sociology of the Concepts That Change Our Reality [Grammatika poryadka. Istoricheskaya sotsiologiya ponyatii, kotorye menyayut nashu real'nost']. Moscow: HSE Publish-ing House (In Russ.)].
Брегман, Р. (2018) Утопия для реалистов. Как построить идеальный мир. Москва: Альпина Паблишер. [Bregman, R. (2018) Utopia for Realists: How We Can Build the Ideal World [Utopiya dlya re-alistov. Kak postroit' ideal'nyi mir]. Moscow: Al'pina Publ. (In Russ.)].
Брукс, Д. (2013) Бобо в раю. Откуда берется новая элита. Москва: Ад Маргинем. [Brooks, D. (2013) Bobos in Paradise: The New Upper Class and How They Got There [Bobo v rayu. Otkuda beretsya no-vaya elita]. Moscow: Ad Marginem Publ. (In Russ.)].
Бузгалин, А. В. (2018) ‘Креативная экономика: частная интеллектуальная собственность или собственность каждого на все?’, Социологические исследования, 7, сс. 43–53. [Buzgalin, A. V. (2018) ‘Creative economy: private intellectual property or ownership by everybody of everything?’ [Kreativnaya ekonomika: chast-naya intellektual'naya sobstvennost' ili sobstvennost' kazhdogo na vse?], Socio-logical Studies, 7, pp. 43–53 (In Russ.)].
Ван Парайс, Ф., Вандерборхт, Я. (2020). Базовый доход: Радикальный проект для свободного общества и здоровой экономики. Москва: Издательский дом Высшей школы экономики. [Van Parijs, P., Vanderborght, Y. Y. (2020). Basic In-come. A Radical Proposal for a Free Society and a Sane Economy [Bazovyi dokhod: Radikal'nyi proekt dlya svobodnogo obshchestva i zdorovoi ekonomiki]. Moscow: HSE Publishing House (In Russ.)].
Горц, А. (2010) Нематериальное: Знание, стоимость и капитал. Москва: Издательский дом Высшей школы экономики. [Gorz, A. (2010) The Immaterial: Knowledge, Value and Capital [Nemateri-al'noe: Znanie, stoimost' i kapital]. Moscow: HSE Publishing House (In Russ.)].
Дюфрес, С. (2018) ‘Спортивные знаменитости: возникновение и эволюция феномена в СССР’, Социология власти, 2 (30), сс. 83–100. [Dufraisse S. (2018) ‘The advent of sport celebrities: how to analyze the celebrity phenomena in the Soviet Un-ion’ [Sportivnye znamenitosti: vozniknovenie i evolyutsiya fenomena v SSSR], Sociology of Power, 2 (30), pp. 83–100 (In Russ.)].
Каммари, М. Д. (1952) Марксизм-ленинизм о роли личности в истории. Москва: Государственное издательство политической литературы. [Kammari, M. D. (1952) Marxism-Leninism on the role of the individual in history. [Marksizm-leninizm o roli lichnosti v istorii]. Moscow: Gosudarstvennoe izdatel'stvo politicheskoi literatury (In Russ.)].
Лаццарато, М. (2007) ‘Предприятие и неомонадология’, Логос, 4, сс. 168–198. [Laz-zarato, M. (2007) ‘Enterprises and Neomonadology’ [Predpriyatie i neomonadologiya], Logos, 4, pp. 168–198 (In Russ.)].
Маркс, К. (2010) ‘Заметки по поводу книги Джемса Милля’ в: Маркс, К. Экономическо-философские рукописи 1844 года и другие ранние философские работы. Москва: Академический проект, cc. 359–384. [Marx, K. (2010) ‘Notes on James Mill’ [Zametki po povodu knigi Dzhemsa Millya] in: Marx, K. Economic and philosophic manuscripts of 1844 and other early philosophical works [Ekonomichesko-filosofskie rukopisi 1844 goda i drugie rannie filosofskie raboty]. Moscow: Akademicheskii proekt Publ, pp. 359–384 (In Russ.)].
Мейсон, П. (2016) Посткапитализм. Путеводитель по нашему будущему. Москва: Ад Маргинем. [Mason, P. (2016) Post-Capitalism. A Guide to Our Future [Post-kapitalizm. Putevoditel' po nashemu bu-dushchemu]. Moscow: Ad Marginem Publ. (In Russ.)].
Руллани, Э. (2007) ‘Когнитивный капитализм: déjà vu?’, Логос, 4. сс. 64–69. [Rullani, E. (2007) ‘Cognitive capitalism: déjà vu?’ [Kognitivnyi kapitalizm: déjà vu?], Log-os, 4. pp. 64–69 (In Russ.)].
Срничек, Н., Уильямс, А. (2019) Изобретая будущее. Посткапитализм и мир без тру-да. Москва: Strelka Press [Srnicek, N., Williams, A. (2019) Inventing the Fu-ture. Postcapitalism and a World Without Work [Izobretaya budushchee. Post-kapitalizm i mir bez truda]. Moscow: Strelka Press Publ. (In Russ.)].
Стэндинг, Г. (2014) Прекариат: новый опасный класс. Москва: Ад Маргинем Пресс. [Standing, G. (2014) The Precariat: The New Dangerous Class [Prekariat: novyi opasnyi klass]. Moscow: Ad Marginem Press [(In Russ.)].
Тугаринов, В. П. (1978) Природа, цивилизация, человек. Ленинград: Издательство Ленинградского университета. [Tugarinov, V. P. (1978) Nature, civilization, man [Priroda, tsivilizatsiya, chelovek]. Leningrad: Izdatel'stvo Leningradskogo univer-siteta (In Russ.)].
Фромм, Э. (1992) ‘Марксова концепция человека’ в: Фромм, Э. Душа человека. Москва: Республика, сс. 375–414. [Fromm, E. (1992) ‘Marx’s Concept of Man’ [Marksova kontseptsiya cheloveka] in: Fromm, E. Human Soul [Dusha che-loveka]. Moscow: Respublika Publ., pp. 375–414 (In Russ.)].
Фрэнк, Р. (2019) Успех и удача. Фактор везения и миф меритократии. Москва: Издательский дом Высшей школы экономики. [Frank, R. (2019) Success and Luck: Good Fortune and the Myth of Meritocracy [Uspekh i udacha. Faktor vezeniya i mif meritokratii]. Moscow: HSE Publishing House (In Russ.)].
Хардт, М., Негри, А. (2006) Множество: война и демократия в эпоху империи. Москва: Культурная революция. [Hardt, M., Negri, A. (2006) Multitude: War and Democracy in the Age of Empire [Mnozhestvo: voina i demokratiya v epokhu imperii]. Moscow: Kul'turnaya revolyutsiya Publ. (In Russ.)].
Frase, P. (2016) Four Futures: Life After Capitalism. London: Verso Books.
Inglehart R. (1971) ‘The Silent Revolution in Europe: Intergenerational Change in Post-Industrial Societies’, The American Political Science Review, 65 (4), pp. 991–1017.
Katz, E., Lazarsfeld, P. F. (1955) Personal Influence: The Part Played by People in the Flow of Mass Communications. Glencoe, Illinois: The Free Press.
Marsh, D., Hart, P., Tindall, K. (2010) ‘Celebrity Politics: The Politics of the Late Modernity’, Political Studies Review, 8 (3), pp. 322–340. DOI: 10.1111/j.1478-9302.2010.00215.x.
Rifkin, J. (2015) The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons and the Eclipse of Capitalism. New York, NY: Palgrave.
Street, J. (2004) ‘Celebrity politicians: popular culture and political representation’, The British Journal of Politics and International Relations, 6(4), pp. 435–452. DOI: 10.1111/j.1467-856X.2004.00149.x.
Sunkara, B. (2019) The Socialist Manifesto: The Case for Radical Politics in an Era of Extreme Inequality. New York, NY: Basic Books.
Wenger, P. (2020) World After Capital [electronic resource]. Available at: URL: https://worldaftercapital.org/ (Accessed: 26 September 2020).
West, D., Orman. J. (2003) Celebrity Politics. Upper Saddle River, NJ: Prentice Hall.
Wheeler, M. (2013) Celebrity Politics: Image and Identity in Contemporary Political Com-munications. Cambridge: Polity Press.
Wood, M., Corbett, J., Flinders, M. (2016) ‘Just Like Us: Everyday Celebrity Politicians and the Pursuit of Popularity in an Age of Anti-politics’, The British Journal of Politics and International Relations, 18(3), pp. 581–598. DOI: 10.1177/1369148116632182.
Downloads
Published
How to Cite
Issue
Section
License
The author grants the Publisher of the journal (Perm State University) the right to use their article in the journal, as well as to include the text of the abstract, the full text of the article and information about authors in the "Russian Science Citation Index" (RSCI).
The author agrees to the processing of personal data.
The right to use the journal as a whole belongs to the Publisher and acts indefinitely on the territory of the Russian Federation and beyond in accordance with cl. 1260 of the Russian Federation Civil Code.
There is no author's fee paid for providing the above rights by the author.
The author of the article included in the journal retains the exclusive right to it, regardless of the Publisher's right to use the journal as a whole:
a. The authors retain their copyrights to the article and transfer the right of the first publication along with the article to the journal, while also licensing it on the terms of the Creative Commons Attribution License, which allows others to distribute this article with the obligatory indication of authorship of the article and reference to the original publication in this journal.
b. The authors retain the right to enter into separate, additional contractual agreements for the non-exclusive dissemination of the version of the text published by this journal (for example, post it in a university archive or publish it in a book), with reference to the original publication in this journal.
c. d. Authors are allowed to post their text on the Internet (for example, in a university archive or on their personal website) before and during the review process by this journal, as this can lead to a fruitful discussion and to higher number of the references to this published work (Please refer to The Effect of Open Access).
Submission of an article by the author implies that they agree for it to be used by the Publisher on the above conditions and to be included in the RSCI system. It also implicates that the author is aware of the terms of its use. The information about the author sent to the Publisher, including by e-mail, is also considered as such consent.
The editorial board posts the full text of the article on the Perm State University site: http://www.psu.ru and in the OJS system at http://press.psu.ru
The publication fee is not collected and fees are not paid. The author's copy is sent to the author to the address provided by them.
