TOURISM PLANNING BASED ON MATCHING ATTRACTORS, ACTIVITIES, AND INFRASTRUCTURE (USING THE EXAMPLE OF KRASNODAR KRAI)

Abstract

The Krasnodar Krai possesses significant tourism and recreational potential, represented by a multitude of natural and man-made attractions that act as attractors for various target groups of tourists. The aim of this study is to determine the specialization of the most active tourist areas in the Krasnodar Krai based on a systematic analysis of the relationship between tourist attractors, the types of activities they generate, and the necessary infrastructure. Effective tourism planning requires not only an inventory of resources but also the establishment of systemic relationships between the characteristics of attractors, the recreational activities they generate, and the necessary infrastructure. This article presents an approach to determining the specialization of tourist areas based on an analysis of the "attractor-activitytourism type" relationship. In the region, it is possible to create unique tourist products that are primarily attractive to a wide range of tourists. In addition to existing ones, they can promote types of tourism that are not typical for the Krasnodar Region and reduce the seasonality of tourist flows. For example, the “Natural and Climatic” type of attractions is characterized by the following activities (actions): swimming in the sea, lake, river; landscape observation; hiking in the mountains, foothills, visiting caves; descending to the bottom of the sea; visiting protected areas; riding special vehicles; fishing; hunting; photographing; relaxing on the beach – which, in turn, contributes to the development of the following types of tourism: beach, recreational, sports (hiking, skiing, mountain, water, caving, sailing, cycling, equestrian, auto tourism, motorcycle, combined), active, ecological, photo, yoga tourism, therapeutic, medical, cruise, scientific, adventure, extreme, etc.. The author proposes a typology of attractors, ranks them hierarchically based on tourist flows and their popularity among tourists, and constructs a compliance matrix that enables the design of a multifunctional tourism and recreation system. It is demonstrated that a systemic analysis and the integration of a full range of attractions into tourism activities contributes to addressing economic and social issues and increasing the resilience of the regional tourism complex to external challenges