STRATEGIC NARRATIVES AS A SOFT POWER POLITICAL RESOURCE: THE IMMORTAL REGIMENT ON GUARD OF THE INTERESTS OF RUSSIA
DOI:
https://doi.org/10.17072/2218-1067-2021-3-52-59Keywords:
narrative; strategic narrative; soft power; political resources; Immortal Regiment; media resources; com-munication technologiesAbstract
The article examines the question of Russia's use of "soft power" in its foreign policy in the context of a narrative scientific direction. The research goal is to describe strategic narratives as a communication tech-nology of "soft power". The author evaluates the heuristic possibilities of the concept of strategic narra-tives as an analytical research tool. As the civil action "Immortal Regiment" is chosen as a political prac-tice, it was necessary to clarify whether the photograph is a kind of narrative and to offer a triangulation of narrative and quantitative methods of analysis. The empirical part of the study is based on content analy-sis, allowing recording the dynamics of the global spread of the Immortal Regiment campaign. The out-come is an assessment of the effectiveness of using strategic narratives as a resource of Russia's soft power in foreign policy on the example of the "Immortal Regiment" campaign at the global level. The classifica-tion of media resources as communicative intermediaries in the spreading of strategic narratives is carried out. It is shown that the narrative that Russia is trying to convey is the history of the Great Patriotic War and the Second World War, reflecting the official discourse of historical policy and the policy of commemorating these events.References
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