AN ATTRACTION RANKING METHOD BASED ON THE OF INTERNET USERS SEARCH QUERIES ANALYSIS

Abstract

The article shows the wide possibilities of the «Yandex.Wordstat» service for solving scientific and research problems in the field of tourism, at the level of assessing the user's interest in tourist considerations based on the analysis of search query statistics in the Yandex service. The analysis was carried out on 120 tourist sites of the Perm Territory. As a result, the evaluation revealed that the number of requests ranges from 35 thousand/per month to several units for a number of objects. As a result of the ranking of the number of requests, tourist objects were divided into 4 groups, and a general rating of objects was also drawn up. The most frequently requested are the AEM «Khokhlovka», the Kungur Ice Cave, the Blue Lakes of Aleksandrovsk, the Belogorsky Monastery, the Museum of the History of Political Repressions Perm-36. In addition to the research interest, this method and the work carried out are of practical importance. The methodology and results can be used in the educational process in the preparation of practical work in the field of Bachelor's and Master's Degree in Tourism. In addition to teaching tasks, the methodology can be used to solve problems in the area of territory branding and territorial planning of tourism development. Keywords: attraction, Perm krai, search queries analysis, «Yandex.WordStat» service.