TRENDS IN EVENT — INDUSTRY OF PERM

Abstract

To date, there is not enough scientific and statistical research on this segment of the service sector. There is also a lot of competition in the event industry. To create holidays, necessary to master the technology of writing a script, creating animation, implementing gamification, and most importantly, develop and know the trends in your event industry. The organization of children’s events in Perm lags behind other cities in Russia, at the same time, the requirements for the quality of services in the field of organizing children’s events are high. Also required to be at the level to meet the needs of the customer and adequately represent the event industry in the city. The article considers the organization of children’s holidays as a significant part of the event industry; analyzed ways to identify trends for children’s event programs; studied examples of the introduction of innovative technologies and the use of high-tech equipment in event programs; data of surveys among organizers (event agencies) and customers (parents aged 20 to 46 years) are given; recommendations were given to event managers who will help create a bright event.