GASTRONOMIC AND ENOGASTRONOMIC TOURISM: FEATURES AND REGIONAL DEVELOPMENT ON THE EXAMPLE OF KRASNODAR REGION

Abstract

The article considers gastronomic images of literary landscapes. On the example of literary museums activities, it was revealed how the taste preferences of the writer or the gastronomic images of his works are used for tourist promotion of literary museums and museum-estates. Three main directions for the development of tourist gastronomic practices have been identified: popularization of literary works where the national cuisine is described in «delicious» details; research of a writer’s gastronomic preferences; representation of the gastronomic preferences of al iterary hero. The article reviews the works of N. V. Gogol, on the basis of which all three directions are realized. Thematic programs with a gastronomic component are presented in the popularl iterary estates Melikhovo, Yasnaya Polyana, etc. The research ofl iterary museums and restaurants experience gives the opportunity to single out such a phenomenon as a «literary and gastronomic place» or «food-story»; the essence of the phenomenonl ies in the fact that the narrative of a literary work is used by managers to brand restaurants or gastronomic events. As a case of a food-story, the authors describe the program of the street food festival «Dinner at Pasternak’s», which was devel-oped in thel iterary museum «Pasternak’s House» in the village. Vsevolodo-Vilva. In addition, the authors propose a literary-gastronomic project that could bel aunched in Perm for promotion thel iterary museum in Vsevolodo-Vilva.