PERM REGION THROUGh THE EYES INTERNATIONAL TOURISTS: PROBLEMS OF FORMING A TOURIST IMAGE OF THE REGION

Abstract

The purpose of the article is to present results of research centered around the issue of Perm regiontourists attractiveness for foreign tourists. The author conducts research from 2004 until presentday. The article touches upon the problems of sources of information about region; tourists motivation to chose Perm region as a place of visit; designation of attractive tourist sites; touristinfrastructure quality. The key material of analysis is feedback from focus groups consisting expertsof foreign touroperators from Germany, Norway, Denmark, the Netherlands, Switzerland, Sweden,Belgium, Finland, Spain which have visited Perm region in 2005 and 2019. Author points out thelack of promotion of regional tourist product within foreign audience (FAM-trips, fairs, exhibitions,printing products on English, promotion in the Internet and etc.). Author stresses unawareness tothe issue of promotion of Perm region in regional conceptions of tourism development.