ADAPTATION OF THE INTERNATIONAL TOURIST OFFER TO MODERN CONSUMER REQUIREMENTS (ON THE EXAMPLE OF PERM REGION)

Abstract

Modern requirements of potential tourists and new trends in relationship between sellers and consumers have been analyzing in the paper. Main vectors of tourist offer adaptation to modern consumer requirements are considered both in the direction of tourist products organization for tour operators and in the ways of promotion and personalization for tour agents. It describes the adaptation mechanisms of classic booking systems to customer requirements through the introduction of GDS and dynamic packaging as well as ways to bring information about the updated features to the end user.