THEORY AND PRACTICE OF PLACE BRANDING: AN UPDATED WESTERN PERSPECTIVE

Abstract

This essay serves as a short analytical review of Medway D., Warnaby G., Byrom J. (eds.), A Research Agenda for Place Branding. Cheltenham, UK: Edward Elgar Publishing, 2021. The reviewed volume explores some theoretical and practical aspects of place branding and provides new research agenda in this field by leading Anglophone scholars. The paper concludes that the theoretical positions and conclusions from the reviewed book will be of interest to post-Soviet geographers, other social scientists, as well as practitioners and students.