MEDIA COVERAGE OF THE FIFTH PERM INTERNATIONAL FESTIVAL OF MARTIN MCDONAGH IN THE CONDITIONS OF DIGITIZATION OF JOURNALISM

Abstract

The article is devoted to the features of media broadcasting of the Fifth International Perm Festival by Martin McDonagh on digital platforms of Russian federal and regional media, on the social network “Vkontakte”. Based on the study of media texts dedicated to the festival, an analysis of formats and genres was carried out in the context of digitalization of journalism, a comparative analysis of the communication of the mass audience of virtual information channels and print media. The content of media texts is studied from the point of view of journalistic attention to the social and aesthetic significance of productions. A substantive trend in publications related to the tradition of Russian psychological theater when staging plays by a modern foreign author has been identified. The digital potential of the VK social network page of the U Mosta Theater for communication between journalists, bloggers, and theater workers during the festival has been studied.