TERMINOLOGICAL ANALYSIS OF THE CONCEPT OF STORYTELLING

Abstract

The article reconstructs the conceptual space of the term storytelling. Using the material of 50 definitions, the main directions of interpretation of the term storytelling existing in the professional literature were identified; the semantic components of this concept that are relevant for domestic educational, scientific and popular science discourses are specified. Definitions of the term belonging to different subject areas were considered: journalism, political science, psychology, pedagogy, PR, marketing, design, advertising, tourism.