AUTHOR''S WEBSITE LIKE A WAY OF CREATING THE MEDIA IMAGE OF MODERN WRITER (BASED ON THE MATERIALS OF THE WEBSITE OF VICTOR PELEVIN)

Abstract

In the modern world, both the writer and the reader are forced to live not only in the real world, but also in the media world, because all the phenomena of nowadays' reality are like tools, media channels. However, the media content of the contemporary author is a simulacrum of its social significance. Recognizing this, writers, such as Victor Pelevin, defiantly refuse media, but their media image is being formed to a large degree due to the. This article explores Victor Pelevin's media image presented on his author's website.