Analysis of the market of educational services to identify the prospective students’ motivation in their choice

Sociology

Authors

  • Irina N. Efimova The department of public relations of UNN, Nizhni Novgorod, Russia

Keywords:

University, UNN, sociological analysis, prospective students’ motivation, brand, advertisement of the university, brand of the university, choice of the university

Abstract

The results of the sociological analysis of the market of educational services to identify the motivation for the prospective students’ choice of the University in 2011 are presented. Reasons, factors and criteria that affect the choice of university in a decisive manner are determined. The study also determined the key values for the prospective students on the example of UNN: high quality of education, broad choice of majors and courses, access to the modern equipment, innovativeness, job opportunities and, most importantly, the University’s reputation and prestige.

Published

2011-12-30

Issue

Вестник 2011 Выпуск 4 (8)

Section

Статьи

License

Copyright (c) 2022 Perm University Herald. Philosophy. Psychology. Sociology

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.